The Association substantially aims at securing and enhancing trust among the Franchisors, the Franchisees and the consumers. This role may generate a positive leverage through the continuous contact of the Association with the ‘average’ investor or consumer and through building a relationship of continuous trust between them.

The Association’s Code of Ethics makes a significant contribution in building this interplay by assisting all parties involved to be fully acquainted with the rules of ‘business’ via franchising.